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The Brand Brain

It knows each brand before it speaks for it.

Every brand has a Brain: who it is, who it serves, what it offers, how it sounds, and the claims it never makes. AKETRA plans from it, and the Guard checks against it.

Voice
Warm, precise, never pushy
Audience
Travellers and residents who book direct
Pillars
The terraceLocal foodEvents
Never says
“30% off”“Best in the city”

Sample brands and data

How it works

  1. 1

    Import it from the website

    AKETRA reads a page of the brand’s website and proposes up to twelve items: identity, positioning, audience, products, value propositions, voice, content pillars and knowledge.

  2. 2

    Approve what’s right

    Proposed items do nothing until an admin accepts them. Your team can also add and edit items directly.

  3. 3

    Set the rules

    Prohibited claims and guardrails come from your team, never from the website, and only admins can change them.

  4. 4

    Plan from it

    Every plan is written from the brand’s active Brain, and the Guard holds any post that contains a prohibited claim.

What stays with you

  • Nothing proposed is used until an admin accepts it
  • Only admins set prohibited claims and guardrails
  • When your team rejects a post, the reason is proposed as a learned preference
  • Every change to the Brain is on record

Questions

What does AKETRA read from our website?
Only the public page you give it, over HTTPS, without running its scripts. It proposes what the site says and is told never to invent anything.
How is a prohibited claim checked?
Each prohibited claim is an exact phrase. The Guard holds any post AKETRA proposes that contains it, in any letter case.
Is our Brain used to train AI models?
No. AKETRA doesn’t train AI models on your content. It sends the brand’s active Brain as context with each plan.

More of AKETRA

Start with the Brain.

For each founding brand, we set up the Brain and the policy with you.

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